Marketing in Orthodontics:

10 keys to achieve Professional Success

BS. Pablo Ozu

2 MODULES

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LIVE ONLINE CLASSES (with virtual guidance + Recorded class option )

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Goals

Many of the questions that haunt us when we talk about the success of our professional life and our orthodontic consultation have answers outside the specialty. In this course you will learn the necessary Marketing tools to completely change the focus of your dental clinic, understanding what to modify in order to understand that in order to have more patients and more money in your practice, sometimes it is not enough to just work well.

Syllabus

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Situation analysis:

who I am, what I do and where I am.

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Competition and market.

Digital transformation in the office

Technology and processes: Web communication and social networks

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Patients or Clients?

Loyalty and recruitment strategies

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Moments of truth:

Critical points in patient care.

Why don't they choose us and go to the competition?

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Office, how to improve it?

Recruitment and retention strategies from the office.

How communication should be from the point of sale

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Staff

Training, Motivation, Teamwork and Leadership.

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Administration

How to be more efficient in managing my clinic?

Administrative management for income control. How to assess purchase frequency.

Average care time per patient.

How to establish the marginal cost per treatment?

How to design promotional plans if I don't know what I offer or how useful it is for me?

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Positioning

Highlighting my business against the competition.

How do I want my current clients to idealize me?

How do non-customers see me?

How to know the opinion of my clients?

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Marketing

Promotion tools.

How to set up a comprehensive marketing plan.

Building my brand

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Loyalty

Lasting relationship between Professional-Patient.

Are you interested in this course?